Founded by husband and wife duo, Kelly de Gaalon and Alexander Zhalezka, a Belarusian native, Gaâla is the meeting of two worlds – classic French aesthetic combined with the finest Belarusian craftsmanship.
From the founder:
When I was a girl, hand-me-downs were a way of life. I remember watching my mother hand-sew clothes and adjust existing pieces so they could be passed down to one of my eight siblings or me—the idea of taking something and making the piece my own interested me from a young age.
Entering the professional world as a grown-up, I found it difficult to find high-quality yet accessibly priced clothing in classic cuts and vintage silhouettes. During my time in Shanghai, I began working with tailors to create my designs - and what started as a hobby expanded into making clothes for family and friends.
With the confidence my designs gave me and encouragement from the positive responses, I launched Gaâla along with my husband and a team of talented Belarusian artisans.
Sustainability and Upcycling
Not wanting to add to the fashion industry's careless consumption model, Gaâla's founder, Kelly de Gaalon, began looking into the operations of clothing companies in detail. She discovered that in many cases, excellent quality fabrics used by high-end fashion houses are produced in excess and consequently end up in landfills or incinerated.
Kelly decided that Gaâla's ethos would be to design timeless pieces crafted exclusively from repurposing these beautiful and diverse fabrics, known as Deadstock.
Because of the finite nature of Deadstock, Gaâla’s quantities are uniquely limited. We sometimes produce as few as 2 or 3 pieces in one fabric, making some of our designs truly one-of-a-kind.
Each of our pieces is created in a small-scale workshop nearby the founder’s residence, allowing them the opportunity to work closely alongside our skilled tailors.
We believe in quality, not just in the products we create but in the life of those that make them. To this end, our tailors are provided with above-average wages and safe, ethical working conditions.
We have a zero-waste policy and will use every inch of our fabric rolls. Any fabric remnants from our designs are used to make accessories such as jewelry bags, scrunchies, and sleeping masks.