Philosophy
Gaâla was born with the intent to preserve and revitalize timeless elegance and feminine sophistication. We dress the modern woman who is conscious of the world she lives in and values romantic, refined, high-quality, and responsibly made clothing and accessories.
Our apparel embodies the lost art of slow, thoughtful craftsmanship and unparalleled savoir-faire, prioritizing artisanal excellence and fair labor over mass production.
What We Stand For
At Gaâla, we prioritize thoughtful design and craftsmanship, valuing quality and perpetuity over fleeting trends. Each season, while introducing new designs, we also reimagine our bestsellers and signature pieces in fresh fabrics and shades, continuously refining and updating them based on feedback from our community and team. This approach ensures longevity for our garments.
Craftmanship
Gaâla’s apparel is primarily crafted at our own workshop in Lithuania, allowing us to work closely with our skilled tailors and meticulously oversee every aspect of production. Additionally, we partner with small-scale ateliers worldwide, carefully considering the provenance of materials, production capabilities, and the expertise of artisans. We collaborate with our global partners to uphold fair labor practices, ensuring that each piece meets the highest quality standards and respects those involved in its creation.
Fabrics
From its inception, Gaâla has been committed to transforming potential waste into beautiful, purposeful fashion by primarily working with upcycled materials.
As we have grown, we’ve expanded our approach to include innovative, responsibly sourced fabrics, such as Rose Petal Cellulose — derived from rose petal waste — and Lenzing Eco Viscose, sourced from sustainably managed wood pulp.
In the spring of 2024, we introduced a line of flats crafted from recycled water bottles sourced by REPREVE, the world's leading brand in recycled performance fiber.
Commitment
Our innovative system combines made-to-order production with small, carefully curated batches of our timeless bestsellers and new designs. This allows us to produce only what's in demand, minimizing waste while ensuring every piece finds a loving home.
When certain designs become limited due to reasons like the availability of fabric or transitioning out of season, they are offered at a reduced price in our Last Chance Archives — as the final pieces of their kind.
In our commitment to sustainability, fabric remnants, and defective pieces are repurposed into accessories, ensuring no material goes to waste.
From the founder
My vision is to design apparel for women who courageously celebrate their femininity in a world that encourages toughness as the key to success. The Gaâla woman embodies both romance and strength, idealism and ambition. She is a mother, a grandmother, a career woman, a student, an educator, and an artist; she is many things, but predominantly, she is a woman who recognizes that a woman's power lies in her capacity to "do it all" — nurturing, protecting, and excelling in her professional and personal life, all while preserving her innate femininity.
I hope you wear our creations with all the love and care that went into their making.
With love, Kelly de Gaalon
